3 Effective Automations (Programs) for B2B Ecommerce

B2B Ecommerce sales will experience massive growth in the coming years. Think about the average value of order when compared to an average B2C order. And yet, B2C businesses seem to dominate the market, taking advantage of marketing automation to reach the end customer.

With the global ecommerce with set to reach $6.6 trillion by 2020, B2B businesses need to put their foot on the gas.

Marketing automation is the solution. B2B ecommerce businesses can analyze the lifecycle of their customers and create data-driven and powerful programs to simplify every stage of the purchasing journey.

1.Welcome Program

This program is considered by industry experts to be one of the most important automation. Its importance is based on one factor – the initiation of customer relationship, as well as, the ability to affect future perceptions.

The welcome program is your tool to drive a positive relationship from the very beginning.

In your welcome program, you will need to introduce your business, ask for preferences to meet customer’s needs, and set expectations.

2. Abandoned Cart Program

The shopping cart recovery program is important for B2B businesses. It is a simple campaign to implement and is proven to get excellent deals. This is because of the targeted nature of communication.

You are targeting customers who already placed products in their cart and have the intention to purchase.

Not sending emails to these customers is throwing money away.

When sending the email, send it within 24 hours of the abandoned action, pull in product details to contextualize the email, add an eye-catching call to action. 

3. Aftersales Program

The post-purchase period is an important period where expectations hand. Overdelivering on your promise will make customers happy. Falling short will jeopardize your relationship with the customers.

In the long term, the level of care can help you attract new customers and retain the old ones.

In order to deliver a smooth after sales experience, you should thank your customers for purchasing your products, ask for a product review, be transparent.

Shopify Plus is one of the best ecommerce platforms for B2B businesses. In the Shopify App Store, you can find thousands of apps that will help you to simplify and improve the purchasing experience.

From abandoned cart recovery apps to aftersales and loyalty apps, you can find an app that is right for you and your business.

Give Shopify Plus and Shopify App Store a try!

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