Are you in the process of registering a domain name? As you set off for the process, one of the desires is to pull a crowd and get following on your website. Also, you want to instill confidence in buyers that you are the best and reliable option. Choosing a domain extension is one of your cradle objectives. You want to ensure that the extension you go for is matched with your business mission and your target audience. Going for the country code top-level domain can be a good idea. But why should you select it and not any other option? Here are three reasons:
People are confident with localized sites
People love sites which are easy to complete their transactions without any challenge or fear of what will happen later. As an online sale, localizing your website using the country code TLDs is one way of instilling confidence in your target visitors. Since it appears local, the visitors will not have any worry on whether they will receive what they buy from you or not.
Furthermore, a localized website gives the visitors an opportunity to transact in their language and currency. Most people will not feel comfortable if they have to convert their currencies or use a language that is not conversant with them to transact on your site. Hence, if you want people to have confidence in your site, going for the ccTLDs is a good idea.
Good for SEO ranking
Being on the first page on Google and particularly holding the first positions is a plus on your website. The status means high traffic and more sales. Localizing your site with the geographical residence of your target audience is one step to better ranking. Google usually give priority to local sites when a visitor searches for a particular keyword. Hence, using a ccTLD offers you an opportunity to enjoy this benefit.
A chance to earn a profit in a future resale
Like any other property, you might think of selling your domain name in future. A ccTLD domain offers you a chance of earning more profit compared with other domains. As you might be aware, Google algorithms are changing from time to time. The changes are favoring localized domain names.
For instance, if you are in Canada and search for the best restaurants in the world, sites reviewing hotels and restaurants carrying the .ca extension will lead the rest on the results list. As such, the demand for localized domain names will continue rising. Thus, in future, you will gain a huge profit by selling your ccTLD domain.
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